Food addiction is a term that has been thrown around quite a bit over the last few years. Experts have battled on the validity of food addiction. Some maintain that we can’t be addicted to food because we need it for survival. However, research shows that addiction to food follows patterns of other addictions. Whether it is a cupcake or cocaine, the reward circuitry in the brain becomes engaged. We also see signs of tolerance and withdrawal when high fat and high sugar foods are consumed in great frequency. In addition, the food industry spends billions of dollars each year to improve the addictive nature of food. They strive to achieve the “bliss” factor by carefully calculating the perfect amount of fat, sugar and salt to heighten the food experience. By targeting the addictive and compulsive relationship with food, we reduce the intensity of cravings that come with food addiction.